Born and raised in Southern California by a family intricately linked to the property market, Kenneth Farah first worked in hospitality for luxury resorts in La Jolla and Newport Beach. He played a significant role relocating families to Southern California and quickly discovered his skillset was well-suited to the world of residential real estate.
Kenneth has an educational background in economics and finance from San Diego State University and has a profound interest in mid-century modern architecture. He believes the classic designs of this era embody the American dream – its simple yet elegant features are representative of the lifestyle to which many of us aspire. Nook attracted Kenneth because of their forward-thinking focus on lifestyle and their modern marketing model. He points to the importance of where and how people live as huge contributors to life experiences.
Kenneth is focused on helping his clients achieve their own lifestyle goals. His hospitality experience afforded him an inherent understanding of the importance of relaxation and truly being able to settle into one’s surroundings. He enjoys getting to know his clients and endeavors to truly understand what makes them tick. With a solid grasp on the nuances of the property market, he is well-placed to offer his clients a broader perspective on what’s to come in terms of their investments.
With a real love for Southern California and the lifestyle it offers, Kenneth loves nothing more than to get outdoors for rock climbing, wakeboarding, snowboarding, backpacking, and acro-yoga. An avid hiker, he can often be seen exploring the multitude of hiking trails in LA, Orange and San Diego counties with his dog Brooklyn.
More about Kenneth Farah in his own words:
Q: What are you most passionate about in real estate?
A: I love helping my clients negotiate the best outcomes. I love problem solving and it’s so important that I get a result that makes my clients happy. I make sure we start with the basics and I truly understand exactly what my clients are hoping to achieve, whether buying or selling.
Q: What is your favorite neighborhood in OC and why?
A: Old Towne Orange has a vibe that I find so attractive. The area offers a dynamic social scene, beautiful historic homes; a laidback and casual atmosphere that encourages walking and exploring, and a wonderful sense of community.
Q: If you could change one thing about how real estate is transacted today, what would it be and why?
A: The high cost of living in Southern California has resulted in a hyper focus on “closing the deal”. The final result is an important part of the process, but unfortunately customer service, education and client relations have all but disappeared. I always try to remove the “closing” stress and work hard to help my clients understand the parameters of the escrow process – which, let’s face it, can be daunting. I have found that families and individuals entering the market for the first time really appreciate my ability to help them fully understand the real estate transaction.
Q: When's the first time that you remember how a style of home had an effect on you?
A: As a young adult, I was pretty typical! I lived in my fair share of tiny, dark, dingy homes. I remember the exact moment when I was able to afford an apartment that was much more modern and luxurious, and the feeling of relief and excitement that came along with it. The open concept kitchen, abundant natural light and proximity to entertainment drastically improved many aspects of my everyday life. Where you live and how you live can truly define your own character and well-being.