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Get Your Daily Serving of Vitamin D(esign) with San Diego’s Jaime Derringer of Design-Milk

Written by Cindy Marie Jenkins on Tuesday, June 13th, 2017 at 3:58pm.

Here at Nook, we have a passion for people, places and properties. There is a reason that we say people first, for what makes a neighborhood special if not the people who live there? Welcome to #TastemakerTuesday, where we’ll feature the visionaries in our favorite nooks who are dedicated to building a better community through their talents.

After learning about Jaime Derringer, no one can ever tell me again that being a hyphenate (a person who is active in more than one occupation or sphere) is confusing:

The key element that ties all of her interests together is design; specifically, the art in design and how it affects your life.

While getting happily lost in her blog design-milk, I found new adventures in capsule hotels, ghost kitchens, rooms with half black and half white walls, design expos...until I finally found the area of design tailor made for the office supply nerd in me: designer paper clips.

Design-milk has something for everyone: novice or expert, casual or professional artist. The welcoming nature of her blog, with knowledgeable contributors, is the “thing” that sets Jaime Derringer’s curated choices apart from other blogs. Managing Editor Caroline Williamson invites you into interiors with a clear understanding of the architecture and design yet her enthusiasm makes even the newbie feel why this kitchen or living room or office is featured. Vy Tran’s Travel section made me want to jump on a plane to see those areas she highlights (I may have pinned ten of her columns before I was done).

If you need classy and unique gifts for that friend who always shares cutting edge design news on Facebook, then the design-milk mailing list is definitely for you. How else can you find these modern decks of playing cards in time for your influencer friend’s next birthday?

It’s no surprise that Derringer’s blog feels so clean, topical and fun; she’s been at the blogging business since 2006. In multiple interviews, she details the history of building a site geared towards design as a lifestyle because she simply didn’t see that need fulfilled at the time. Today, of course there are many excellent resources, but design-milk has steadily built a following for over ten years, staying true to its brand while evolving to meet its audience where they live (her team is currently experimenting with Periscope and snapchat).

The designers featured on her site get more than just a good press link as well; Derringer has said that some days what keeps her motivated to continue is hearing how manufacturers and designers are connected through her work, or how being featured on design-milk helps artists in other ways.

The sister site Dog-milk was created because Derringer simply didn’t see a place for modern dog lovers to find quality products, or anything beyond the chain stores. Then there’s Adorn-milk, Derringer’s latest venture; it is her answer to the commonly asked question of where she gets her jewelry. This blog is the first to actively sell products; design-milk and dog-milk survive off affiliate links, sponsorships and advertisers. Adorn-milk is described as “a specialized jewelry shop for people who love architecture + design featuring independent and emerging jewelry designers who make architectural, high-quality, handmade adornments.” Really, what better way to help the jewelry designers she wears every day than giving them a digital home for sales?Also, can we just swoon a little over Gabrielle Demarais and her minimalist work?

And in case you need to jump into another rabbit hole of fun, she hosts the Clever Podcast, where you hear from people just as inventive and creative as Derringer herself.

I was immediately intrigued by the name: why “milk”? Her About page explains it: milk offers a body vitamin D, and in this case, the “D” stands for “Design.” You need vitamin D(esign) every day, and Derringer is there for you: “Always fresh + never sour, Design Milk fills your thirsty cup to the brim with design finds from around the world. Drink up!”

Classy, approachable, adorable, and stylish: that’s worth another email subscription delivered to your inbox. Design-milk started as a labor of love in San Diego and continues to feed the needs of a online community bound by a love for artistry in all aspects of their lives.

If San Diego is your ideal nook, contact Danijela Ripley at 619-800-2101 or dripley@nookrealestate.com. You can also #SearchWithStyle here or on our iPhone or Android app.




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