Joseph Eichler is a post-war real estate developer who’s most famous for building high-quality, modernist homes on a large scale. According to his son, Eichler was inspired to develop well-crafted modernist homes for the masses after living in a house designed by Frank Lloyd Wright. Seeking to make these homes more accessible to the middle class, Eichler developed over 11,000 modernist tract homes in California, which were aptly dubbed “Eichlers”.
The famously liberal Eichler was also the first large-scale tract builder to sell his homes to minorities, stepping down from the National Association of Home Builders in 1958 to protest its racially discriminative policies and practices.
Eichler enlisted prominent architects to…